When is the right time to hire a CMO?

Image by Damian Zaleski via Unsplash
  1. That growth belongs exclusively within the marketing department
  2. That one person can cover the whole stack of ‘marketing’ — ie performance and brand
  3. That short-term tactics are the holy grail solution and that customer acquisition costs (CAC) you achieve today will last forever
  • Leadership quality
  • Founder trust and relationship
  • Ability to quickly course correct if something isn’t working
  • Ability to create a balance of short and long term strategies and tactics to drive growth while future proofing the brand in the long run



seed-stage investor @seedcamp | author of the https://www.fundraisingfieldguide.com book | podcast/video/articles via https://flooz.link/cee

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